Website optimization is more than just Search Engine Optimization, it’s a series of systematic improvements to your website to increase overall user experience, which as a by-product, can improve your websites search engine ranking.
Internal Link & Content
The content on your website should feel natural to the reader, as if it was written for a person, not a search engine. Doing this is easy as long as you think about who your audience is when writing content. Old techniques of keyword stuffing where content was written in such a way to please search engines do not work anymore. Google, as well as other search engines change how they rank websites on a regular basis, preventing these types of blackhat SEO techniques from working for very long. We can help you with improving the wording of your content to be more natural and easy to follow for your website visitors.
Internal linking is just as important. Using words like click here to view this page don’t help. Links need to describe the content on the other side of the link, both visibly, and using meta data and link attributes. For example:
If your link has the code <a href=”my-page.html”>Click Here</a> to learn more about our products, this tells the search engine that the page, my-page.html is about “Click Here”.
If you change the link to be Our company has many <a href=”my-page.html”>Products & Services</a>… then the search engine read that the destination page is about Products & Services.
Taking it one step further, additional attributes exist for links such as the title attribute, XFN meta data, schema.org which further help to describe to search engines what the destination page is about. But don’t worry, you don’t need to know anything about this complex stuff, let’s talk, we can do it for you.
Page Speed Optimization
Have you ever clicked on a link to a page and decided it was taking too long to load so you decided to find another site with the same content? We all have. It is annoying to sit there waiting and waiting for a page to load. Google, and other search engines know this, which is why your ranking is now partially based on the speed at which your page loads, and has been for over a year. Many tools out there will tell you how fast your page is loading, and some even give you some tips on how to fix it, but none can do it for you. To speed up your page you need a consultant to modify your existing web page, your content management system and web server to serve content faster.
How fast do you need to be? As fast as you can be. Below is a side by side comparison of a speed test done for one of our clients. The first image shows the total time it took to load a page pre-optimization and the second shows the speed post-optimization.
In this screen shot, the web page took over 20 seconds to load. You can further see that the web page had 47 different items it needed to download to show the webpage. A typical web browser, such as Firefox downloads 6 items at a time. This means the browser had to make a total of 7 different connections to complete the page.
Next, after some simple optimization techniques we managed to get the page load time down to around 10 seconds. This is a 50% reduction in time to fully load the page, and 5 objects were removed from the list of things to download. So far so good, but it only gets better.
If you don’t expect to wait for web pages to load, why would you expect your users to wait for yours? If your page is slow, Google won’t wait either. They’ll move on to the next site leaving you in the dust.